When surfing the internet, have you ever wondered why some Websites are listed before others?
Search engines such as GOOGLE and YAHOO "screen" your website for relevancy.
Your website's content must CLEARLY be related to the "search terms" typed in by the person doing the searching. GOOGLE or YAHOO seek to allow only relevant websites to appear for entered search terms. This is how they provide their value.
So.... RELEVANCY is very important!
So how can your website be as RELEVANT as possible?
1) Be sure that your home page contains verbiage that is consistent with the "search terms"
entered into the search engine. Preferably, have this verbiage appear THREE times on
your home page (in different paragraphs/contexts.
2) Have as many links as possible from other sites pointing back to YOUR site. This could
involve registering your site with business bureaus, related organizations, chamber of
commerce, complimentary organizations/businesses, etc. More "back-links" tells a search
engine that you are more relevant.
You may have noticed that many websites occupy the "top shaded result slots" when searching with GOOGLE or YAHOO search engines.
Relevancy and back-links will improve your search result position, but will NEVER put you into this "reserved shaded area", known as the sponsor area.
The "sponsor area" belongs to website owners that are willing to PAY for immediate and preferable position. Sure, the site is reviewed and must still be related to the keywords entered, but your "move to the top" is IMMEDIATE. You're advertising to an audience that's already interested in you. People can simply click your ad to make a purchase or learn more about you.
The way that "sponsor" or "pay-per-click" advertising" works:
An Advertising campaign is set up for your website with a major search engine.
Keywords (which are words or phrases related to your business) are loaded, each with a "bid amount" or "cost-per-click" associated to it.
After establishing a monthly budget, your ready to start. Each time your site is visited (based on a typed-in keyword), you will incurr a cost equal to the bid amount for that particular search term.
To have a GOOGLE or YAHOO Advertising campaign set up for YOUR Website,
call or email Theonics Corporation today! 978-902-4793 Email
We can have your campaign up and running within 48 hours!
